Is nothing sacred any more? It's a pretty interesting concept, but Shakespeare is probably spinning in his grave!
Product Placement Hits Broadway
Even stuffy, upper crust Broadway isn't immune to product placement as recently illustrated in a deal between Neil Simon's Sweet Charity, starring Christina Applegate, and tequila maker Jose Cuervo for its Gran Centenario brand. Simon approved a script change to incorporate the brand into the dialog. The brand logo will also appear in set and ads will be placed in the playbill. New York-based Bridge to Hollywood/Broadway put the deal together. Bridge to Hollywood/Broadway has previously brokered product placement deals for appearances in Thoroughly Modern Millie and Raisin in the Sun. What are readers thoughts on product placement in Broadway shows and product placement in general? Over the top marketing insanity or standard modus operandi?
http://www.adrants.com/2005/05/product-placement-hits-broadway.php
Another form of entertainment product placement that's really creepy is digital placement.
When Law & Order began airing in re-runs on TNT, new digital technology was used to insert product placements into the show. The easiest to spot is for Coca-Cola; any time you see a Coke can sitting on a desk, it has been added digitally.
http://www.imdb.com/title/tt0098844/trivia
Crazy eh!
I'll never sink to that level!
No comments:
Post a Comment