Thursday, September 08, 2005

MobMov - Long live the drive-in!

The day of the drive-in is quickly becoming a thing of the past. I've only been to one in my life, and we were able to squeeze a friend in the trunk, which simply had to be done to enjoy the experience fully.

Nowadays, there's only a handful of drive-ins remaining in the GTA.

This is why
I am challenging the citizens of Toronto to create their very own MobMov!

MobMov is a grassroots movement aimed at bringing back the forgotten joy of the drive-in theatre. Thanks to the wonders of modern technology, what used to be a dark and decrepit warehouse wall springs to life with the sublime sights and sounds of a big screen movie. Best of all, the MobMov is free.
The name contains far more significance than simply being short for "Mobile Movie".
Mob: much like a Flashmob and similar movements, the MobMov is organized over the internet, appears for a short time in a random location, and disappears just as quickly as it came. Try that with your parents' drive-in! Movement: we like to think of ourselves as movie mercenaries of sorts - we bring free movies to the community, providing a new, wholesome night-time use for the forgotten areas of town.
(www.mobmov.com)


Let's get this thing going!

1 comment:

Unknown said...

Good luck getting it going, you have my support! (from afar) -- the driver